SERGI LORENZO

BRANDING

WEB

Don't try to understand it.

Try to love it.

Sergi Lorenzo is a Galician photographer and videographer based in Madrid who loves his work. He makes photo shoots, videos for advertising, music videos, ... and has worked with big Spanish singers like Omar Montes, Aaron Piper, Zetazen or Delaossa.

It’s alive!

We have built the logo from one of the most basic shapes in nature, the circle. A retro style logotype that suggests unity, order and coherence but that contains a square character generator that remains alive and in pulse.