The client told us that the new logo had to include the concepts of elegance and delicacy. We created a logo with a characteristic serif typography that would bring elegance and delicacy to the whole.
Joining the M and the P we created a monogram to be used in applications where the logo would break the visual aesthetics of the product. We used a background with grain to give it a timeless touch that reminds us that we can use garments from the past if we update them to the present time.